branding development + identity system + responsive website + collateral Breathing fresh life into a communications studio with a dynamic brand language and open call to ignite and incite collaboration. The site design is built to be responsive to device and touch, with multiple native … Read More →
Category Archives: strategy
seven rivers of canada
book jacket design The 1967 classic by Hugh McLennan. Original book shown on right. Above, some of the cover concept range. Production cover currently in development. strategy / concept / direction / design / typography / illustration
fritz mueller photography
online + identity redesign While well known, the online environment had been relatively untapped by the Yukon photographer. Two divergent sites needed to be updated and coalesced, merging traffic and unifying the brand presence, while integratibng a more comprehensive and visible stock/purchase component. It was determined … Read More →
icebreaker
identity and print communications collateral …to create a visual experience inspired by a cohesion of the facets of its name, particularly national, cultural and metaphorical. Part of an ongoing series of individualized explorations concerning these and associated ideas. The ‘circle’ card is printed on vellum, two-sided with … Read More →
scotiabank : aero platinum visa
credit card design and program identity A Scotiabank International rewards program being launched in the Caribbean before going global, the Aero program had as its flagship and launch product a platinum credit card. The benefit for the user was first-time true ‘any seat, anywhere, anytime’ … Read More →
yukon energy : engagement campaign
public engagement campaign + brand refresh The electrical energy corporation in the Yukon needed a multi-year campaign roadmap to engage disparate audiences, residents and businesses alike, across the Yukon and Northern BC, during the planning stages leading up to new construction projects to meet electrical energy demand … Read More →
kawartha life / kawartha seasons
magazine relaunch With a redesign underway to revitalize an aging regional publication named Cottage Country Connection, it became apparent the change needed to be more than cosmetic, and a new magazine was born, focusing on a wider regional representation for tourism as well as a … Read More →
hp : adaptive enterprise
website : conceptual phase An ambitious online endeavour for Hewlett-Packard, following a successful globally interactive Whiteboard, who wanted to engage business solutions customization with the same personalization, responsiveness and data visualization and gathering. This concept took users ‘into’ the 2D space whilst they were feeding … Read More →
cabral pictures
branding + identity system, website A marketing and stage veteran moved to action, from documentaries to broadcast spots. A multi-faceted, ameobic identity system that radiates character regardless of the spotlight. The identity fluxes between light and dark, warm and cool. Below: site land page in ‘cool’ mode; part of the identity … Read More →