identity and print communications collateral …to create a visual experience inspired by a cohesion of the facets of its name, particularly national, cultural and metaphorical. Part of an ongoing series of individualized explorations concerning these and associated ideas. The ‘circle’ card is printed on vellum, two-sided with … Read More →
Category Archives: promotion
yukon tourism : online euro campaign
european online ad campaign Particularly tuned to the British and German markets, and primarily to adventure travelers and comfort explorers: big boxes, skyscrapers, leaderboards and vokuns were used, as well as social media. Shown: the primary and secondary base conceptual approaches in animation sequence. concept / direction … Read More →
rogers : youth fund
integrated launch campaign Creating a visual sub-brand language within the context of a rigorous brand guide. 2011. concept / direction / design
otherball 5.0
marketing industry event microsite Held annually in Toronto as the alternative to the official direct-mail industry party, the purpose being to raise money and awareness for the Daily Bread Food Bank. The mandate, supplied with the ‘tattoo’ of heart-and-wings, was to provoke along the theme … Read More →
yukon energy : engagement campaign
public engagement campaign + brand refresh The electrical energy corporation in the Yukon needed a multi-year campaign roadmap to engage disparate audiences, residents and businesses alike, across the Yukon and Northern BC, during the planning stages leading up to new construction projects to meet electrical energy demand … Read More →
coors light : subzero
promotional microsite Special draught towers keep Sub-Zero beer frostier than normal taps. The ask: engage, entertain, then send them to the nearest tower. The answer: the CLSZ Science Lab, with a finger-lickin’ temperature reader, interchangeable heads, a dynamic nav, and the Sub-Zero-inator, which makes cubes … Read More →
coors light : mystery mansion
microsite Teaser-entry site for the annual CLMM party in the Canadian Rockies. direction / design
free pass wakeboard festival
festival branding A cottage country institution in Ontario. Look and feel established, then rolled out to everything from posters and stickers to shirts and some sweet boards. concept / direction / design / typography / illustration
ccm sports
visual identity refresh + packaging The venerable hockey brand, solid as ever with their product but suffering from a staid reputation, mandated a visual refresh with energy and contemporary relevance, while respecting heritage, with no change permitted to the identity itself. (The ’72 logo was finally … Read More →
kawartha life / kawartha seasons
magazine relaunch With a redesign underway to revitalize an aging regional publication named Cottage Country Connection, it became apparent the change needed to be more than cosmetic, and a new magazine was born, focusing on a wider regional representation for tourism as well as a … Read More →
lulu marketing
branding development + identity system + responsive website + collateral Breathing fresh life into a communications studio with a dynamic brand language and open call to ignite and incite collaboration. The site design is built to be responsive to device and touch, with multiple native … Read More →