Category Archives: packaging

ccm sports

12 Sep Filed under branding, concept, direction, graphic design, identities (systems + logos + wordmarks), illustration, packaging, promotion, Work.

visual identity refresh + packaging The venerable hockey brand, solid as ever with their product but suffering from a staid reputation, mandated a visual refresh with energy and contemporary relevance, while respecting heritage, with no change permitted to the identity itself. (The ’72 logo was finally … Read More →