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kawartha life / kawartha seasons

magazine relaunch

With a redesign underway to revitalize an aging regional publication named Cottage Country Connection, it became apparent the change needed to be more than cosmetic, and a new magazine was born, focusing on a wider regional representation for tourism as well as a slightly younger demographic. Circa 2005.

concept / direction / design / typography

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kawartha lakes tourism brochures

Straddling the line between impact and the broadest possible reach, the solution presented in response to a challenging client mandate involved a series of smaller targeted publications. Shown: sample covers selected for the ‘doers and dreamers’ series; the center cover was ultimately employed for the trunk publication. Circa 2005.

concept / direction / design / typography