scotiabank : caribbean merchants

retail merchant promotional program

Created to promote card usage and reinvigorate impressions of Scotiabank International in the Caribbean, the program mandate was to revolve around the consumer experience on from a day-to-day, local perspective. Keying initially to restaurants and grocery stores, awareness and relevancy had to be demonstrated while overcoming a ‘foreign’ bias. Shown: program badges and sample dining launch ads for pitch. Righthand concept was chosen for execution.

concept / direction / design / typography