markham jazz festival

festival branding design + promotion

A visual interpretation of the jazz genre, specifically celebrating Canadian jazz artists, and amplifying the seasonal aspect of the Great White North, the calendar was the primary fundraising collectible for the well-known festival.

The calendar includes cards for each month (double-sided; the two jazz themes being ‘formal structure’ and ‘improvisation’) and alternative covers with key informational content on reverse. Support collateral for the new branding included counter cards, print ads, posters (shown) and banners.

concept / direction / design / typography / illustration