hp : adaptive enterprise

website : conceptual phase

An ambitious online endeavour
for Hewlett-Packard, following
a successful globally interactive Whiteboard, who wanted to engage business solutions customization with the same personalization, responsiveness and data visualization and gathering. This concept took users ‘into’ the 2D space whilst they were feeding answers to the solutions engine. The end of the road produces an abstracted ‘enterprise cityscape’, an adaptable, living solution that modulates as the clients’ needs change, while intersecting with other ‘neighbours’, namely like-situated clients and potential collaborators. Thxs to complexification for a few of the digital images. 2007.

strategy / concept / direction / sketches