fritz mueller photography

online + identity redesign

While well known, the online environment had been relatively untapped by the Yukon photographer. Two divergent sites needed to be updated and coalesced, merging traffic and unifying the brand presence, while integratibng a more comprehensive and visible stock/purchase component. It was determined this required a significant redesign for branding and commerce expansion purposes while retaining a resonance of what is familiar to returning clients. 2010.

Shown below: previous sites and initial concepts using existing identity.