cml healthcare

CML Healthcare has a national network of medical imaging clinics and laboratory services centers. A recent expansion strategy equated to an opportunity to revitalize branding and marketing initiatives, starting with the keystone of their communications and public relations vehicles, their annual report. The conceptual proposal was to ‘humanize’ their financial and management performance, of course to their investors, but particularly to their ground-level demographic, namely the patients.

The revitalization reached to the staging of new clinic interiors in construction, as well as the corporate headquarters. Shown: cover/positioning concepts, far right chosen; spreads from the front-end of the AR.

concept / direction / design