promotional campaign Already the flea-killer category leader, Merial wanted an engaging promotional campaign for it’s Frontline brand for a spring push campaign. Our solution was a compact, scalable, functionally-based kit, with separate incentive programs for clinics and their clients. The ‘dead flea of the old West’ … Read More →
Category Archives: strategy
various clients : identities
identities for: an online arts zine, a consumer advocation group, and two network creators...
labopharm
branding + identity system A pharma company that specializes in control-release technologies of small molecule drugs, Labopharm needed a stronger branding presence on the global stage to augment and amplify their clinical emergence as a category leader, highlighting their full integration and entry into the … Read More →
cml healthcare
An annual report for CML Healthcare, a national network of medical imaging clinics and laboratory services centers
yukon government : 5m campaign
awareness campaign The Yukon Health and Social Services ministry needed a way to remind smokers where it’s legal to smoke; a little local irreverence employed as a pneumonic achieved awareness across media… Shown applications here: bus, arena sideboards, restaurant trayliners. It’s a colourful culture, the Yukon. … Read More →
scotiabank : aero rewards
program branding + launch The Aero Rewards program, a loyalty program based around the ‘any seat, anywhere, anytime’ luxury, initially calibrated to upper-class frequent travelers. Shown: conceptual directions, in the form of awareness and billboard ads; below, brand guidelines. concept / direction / design / illustration
arius research
rebrand + online launch The Canadian biotech firm, in the vanguard of discovering and developing the next wave of antibody therapeutics, and on the heels of phase approvals of candidates from their antibody generation engine, needed a much stronger presence to activate, amplify and communicate … Read More →
sceptre investment counsel
annual report After several years of sub-par performance and a struggle to right the ship, Sceptre Investment Counsel at last had the performance values to exhibit the strength of their new teams and processes, and were indeed under full sail. The idea was simply to … Read More →