Category Archives: direction

otherball 5.0

otherball 5.0

marketing industry event microsite Held annually in Toronto as the alternative to the official direct-mail industry party, the purpose being to raise money and awareness for the Daily Bread Food Bank. The mandate, supplied with the ‘tattoo’ of heart-and-wings, was to provoke along the theme … Read More

cabral-main

cabral

Branding a marketing executive also deeply into stage and screen...

flights of nature : exhibit companion

flights of nature : exhibit companion

exhibit companion print collateral The cover of a small brochure of referential material designed to accompany the body of paintings and drawings, ‘flights of nature’, scheduled to hang in 2013. concept / direction / design / typography / illustration  

scotiabank aero platinum visa

scotiabank : aero platinum visa

credit card design and program identity A Scotiabank International rewards program being launched in the Caribbean before going global, the Aero program had as its flagship and launch product a platinum credit card. The benefit for the user was first-time true ‘any seat, anywhere, anytime’ … Read More

yukon energy : visual brand

yukon energy : engagement campaign

public engagement campaign + brand refresh The electrical energy corporation in the Yukon needed a multi-year campaign roadmap to engage disparate audiences, residents and businesses alike, across the Yukon and Northern BC, during the planning stages leading up to new construction projects to meet electrical energy demand … Read More

coors light subzero : microsite

coors light : subzero

promotional microsite Special draught towers keep Sub-Zero beer frostier than normal taps. The ask: engage, entertain, then send them to the nearest tower. The answer: the CLSZ Science Lab, with a finger-lickin’ temperature reader, interchangeable heads, a dynamic nav, and the Sub-Zero-inator, which makes cubes … Read More

hotsauce : book cover

hotsauce

Initial cover concepts for a book about the hot sauce culture, specifically in the U.S. Typography in some concepts was left unrefined for purposes of client presentation. Circa 2003. concept / direction / design / typography / illustration

scotiabank : social responsibility report

scotiabank : social responsibility review

A strategically aggressive response to competitive positioning in the face of new social responsibility reporting legislation for financial institutions in Canada. Project scale that of an annual report. Shown: chosen cover and other pitched concepts. Circa 2000. concept / direction / design / typography / illustration

clmm microsite

coors light : mystery mansion

microsite Teaser-entry site for the annual CLMM party in the Canadian Rockies. direction / design  

various book covers

various book covers

Left: an historical refresh and reprint. Right: two poetry books. concept / direction / design / illustration / typography

railpower : annual reports

railpower

A new vision for Railpower; a new image for Labopharm...

aeroplan aeronotes loyalty program

aeroplan : aeronotes

brand development + launch Development and launch from the initial consumer platform for the general corporate audience, and the introduction of the aeroplan currency. 2005. concept / direction / design / typography / illustration