Category Archives: direction

otherball 5.0

17 Oct Filed under advertising, branding, concept, direction, exhibit + environmental design, graphic design, identities (systems + logos + wordmarks), illustration, online/interactive, promotion, typography, Work.

marketing industry event microsite Held annually in Toronto as the alternative to the official direct-mail industry party, the purpose being to raise money and awareness for the Daily Bread Food Bank. The mandate, supplied with the ‘tattoo’ of heart-and-wings, was to provoke along the theme … Read More →

cabral

16 Oct Filed under branding, concept, direction, graphic design, identities (systems + logos + wordmarks), illustration, online/interactive, strategy, typography, Work, writing.

Branding a marketing executive also deeply into stage and screen...

flights of nature : exhibit companion

16 Oct Filed under concept, direction, graphic design, illustration, typography, Work.

exhibit companion print collateral The cover of a small brochure of referential material designed to accompany the body of paintings and drawings, ‘flights of nature’, scheduled to hang in 2013. concept / direction / design / typography / illustration

scotiabank : aero platinum visa

15 Oct Filed under advertising, branding, concept, direction, graphic design, identities (systems + logos + wordmarks), illustration, scotiabank, strategy, typography, Work.

credit card design and program identity A Scotiabank International rewards program being launched in the Caribbean before going global, the Aero program had as its flagship and launch product a platinum credit card. The benefit for the user was first-time true ‘any seat, anywhere, anytime’ … Read More →

yukon energy : engagement campaign

5 Oct Filed under advertising, branding, concept, direction, exhibit + environmental design, graphic design, identities (systems + logos + wordmarks), illustration, poster, promotion, strategy, Work, writing.

public engagement campaign + brand refresh The electrical energy corporation in the Yukon needed a multi-year campaign roadmap to engage disparate audiences, residents and businesses alike, across the Yukon and Northern BC, during the planning stages leading up to new construction projects to meet electrical energy demand … Read More →

coors light : subzero

24 Sep Filed under branding, concept, coors light, direction, graphic design, illustration, online/interactive, promotion, Work.

promotional microsite Special draught towers keep Sub-Zero beer frostier than normal taps. The ask: engage, entertain, then send them to the nearest tower. The answer: the CLSZ Science Lab, with a finger-lickin’ temperature reader, interchangeable heads, a dynamic nav, and the Sub-Zero-inator, which makes cubes … Read More →

hotsauce

23 Sep Filed under books + book covers, concept, direction, graphic design, illustration, publishing + publications, typography, Work.

Initial cover concepts for a book about the hot sauce culture, specifically in the U.S. Typography in some concepts was left unrefined for purposes of client presentation. Circa 2003. concept / direction / design / typography / illustration

scotiabank : social responsibility report

scotiabank : social responsibility review

23 Sep Filed under annual reports, branding, concept, direction, graphic design, illustration, publishing + publications, scotiabank, typography, Work.

A strategically aggressive response to competitive positioning in the face of new social responsibility reporting legislation for financial institutions in Canada. Project scale that of an annual report. Shown: chosen cover and other pitched concepts. Circa 2000. concept / direction / design / typography / illustration