marketing industry event microsite Held annually in Toronto as the alternative to the official direct-mail industry party, the purpose being to raise money and awareness for the Daily Bread Food Bank. The mandate, supplied with the ‘tattoo’ of heart-and-wings, was to provoke along the theme … Read More →
Tag Archives: Discipline
flights of nature : exhibit companion
exhibit companion print collateral The cover of a small brochure of referential material designed to accompany the body of paintings and drawings, ‘flights of nature’, scheduled to hang in 2013. concept / direction / design / typography / illustration
scotiabank : aero platinum visa
credit card design and program identity A Scotiabank International rewards program being launched in the Caribbean before going global, the Aero program had as its flagship and launch product a platinum credit card. The benefit for the user was first-time true ‘any seat, anywhere, anytime’ … Read More →
spirit of winter solstice moonlight
Digital sketch on the eve of the winter solstice total lunar eclipse, 2010. concept / drawing / illustration
yukon energy : engagement campaign
public engagement campaign + brand refresh The electrical energy corporation in the Yukon needed a multi-year campaign roadmap to engage disparate audiences, residents and businesses alike, across the Yukon and Northern BC, during the planning stages leading up to new construction projects to meet electrical energy demand … Read More →
coors light : subzero
promotional microsite Special draught towers keep Sub-Zero beer frostier than normal taps. The ask: engage, entertain, then send them to the nearest tower. The answer: the CLSZ Science Lab, with a finger-lickin’ temperature reader, interchangeable heads, a dynamic nav, and the Sub-Zero-inator, which makes cubes … Read More →
cape breton island
illustrated book Spread concepts and organization from a book about the physical, cultural and historical mosaic that is Cape Breton Island. In progress. concept / direction / design / photography
hotsauce
Initial cover concepts for a book about the hot sauce culture, specifically in the U.S. Typography in some concepts was left unrefined for purposes of client presentation. Circa 2003. concept / direction / design / typography / illustration
scotiabank : social responsibility review
A strategically aggressive response to competitive positioning in the face of new social responsibility reporting legislation for financial institutions in Canada. Project scale that of an annual report. Shown: chosen cover and other pitched concepts. Circa 2000. concept / direction / design / typography / illustration
coors light : mystery mansion
microsite Teaser-entry site for the annual CLMM party in the Canadian Rockies. direction / design
sherlock holmes anthology
book jacket design The complete anthology of Sir Arthur Conan Doyle, featuring one of the greatest literary characters in history; this is a classic revisited. The respectful thought was to pursue an atypical conceptual vector and attempt to move the icon forward a century or two, without … Read More →