Tag Archives: Discipline

cabral pictures brand launch

cabral pictures

branding + identity system, website A marketing and stage veteran moved to action, from documentaries to broadcast spots. A multi-faceted, ameobic identity system that radiates character regardless of the spotlight. The identity fluxes between light and dark, warm and cool. Below: site land page in ‘cool’ mode; part of the identity … Read More

lulu new id+site

lulu marketing

branding development + identity system + responsive website + collateral Breathing fresh life into a communications studio with a dynamic brand language and open call to ignite and incite collaboration. The site design is built to be responsive to device and touch, with multiple native … Read More

seven rivers of canada : concept covers

seven rivers of canada

book jacket design The 1967 classic by Hugh McLennan. Original book shown on right. Above, some of the cover concept range. Production cover currently in development. strategy / concept / direction / design / typography / illustration  

fmp : site lands

fritz mueller photography

online + identity redesign While well known, the online environment had been relatively untapped by the Yukon photographer. Two divergent sites needed to be updated and coalesced, merging traffic and unifying the brand presence, while integratibng a more comprehensive and visible stock/purchase component. It was determined … Read More

icebreaker

icebreaker

identity and print communications collateral …to create a visual experience inspired by a cohesion of the facets of its name, particularly national, cultural and metaphorical. Part of an ongoing series of individualized explorations concerning these and associated ideas. The ‘circle’ card is printed on vellum, two-sided with … Read More

coc : main imagery

canadian opera company 08/09 season

08-09 season branding and design After developing an organic progression from the previous season’s branding platform, the essence of the season’s look and feel was hinged on human emotion, echoing not only the core of the productions, but the central appeal of the operatic experience … Read More

yukon tourism online campaign

yukon tourism : online euro campaign

european online ad campaign Particularly tuned to the British and German markets, and primarily to adventure travelers and comfort explorers: big boxes, skyscrapers, leaderboards and vokuns were used, as well as social media. Shown: the primary and secondary base conceptual approaches in animation sequence. concept / direction … Read More

rogers youth fund - launch

rogers : youth fund

integrated launch campaign Creating a visual sub-brand language within the context of a rigorous brand guide. 2011. concept / direction / design

threads : cover concepts

threads : the fabric of life

illustrated book A thoughtful and richly communicated journey across time, trade and culture; wordsand photography by two National Geographic veterans, Nina Hyde and Cary Wolynsky, and a forward by Issey Miyake. Interior designed with priorities for sale at the Frankfurt Book Fair and international production limitations, … Read More

pandora's nature : book jacket

pandora’s nature

book jacket design A novel dealing with dualism in the human condition. Sometimes complexity is as comforting as simplicity. concept / direction / design / typography / illustration

markham jazz festival

markham jazz festival

Calendar and visual system for the 2002 Markham Jazz Festival, celebrating Canadian jazz artists

coors light online portal

coors light : canadian online presence

Pitched in response to a closed invite RFP for a complete rethink of Coors Light Canadian online activities, including soft divergence from typical sexual hooks. While the base is a slick, cinematic 3D environment with a floating mountain range, sliding beer cans and bottles on … Read More