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← Older: scotiabank : caribbean merchants
retail merchant promotional program
Created to promote card usage and reinvigorate impressions of Scotiabank International in the Caribbean, the program mandate was to revolve around the …
Newer: labopharm →
branding + identity system
A pharma company that specializes in control-release technologies of small molecule drugs, Labopharm needed a stronger branding presence on the global stage …
cml healthcare
CML Healthcare has a national network of medical imaging clinics and laboratory services centers. A recent expansion strategy equated to an opportunity to revitalize branding and marketing initiatives, starting with the keystone of their communications and public relations vehicles, their annual report. The conceptual proposal was to ‘humanize’ their financial and management performance, of course to their investors, but particularly to their ground-level demographic, namely the patients.
The revitalization reached to the staging of new clinic interiors in construction, as well as the corporate headquarters. Shown: cover/positioning concepts, far right chosen; spreads from the front-end of the AR.
concept / direction / design