A strategically aggressive response to competitive positioning in the face of new social responsibility reporting legislation for financial institutions in Canada. Project scale that of an annual report. Shown: chosen cover and other pitched concepts. Circa 2000. concept / direction / design / typography / illustration
Category Archives: scotiabank
scotiabank : caribbean merchants
retail merchant promotional program Created to promote card usage and reinvigorate impressions of Scotiabank International in the Caribbean, the program mandate was to revolve around the consumer experience on from a day-to-day, local perspective. Keying initially to restaurants and grocery stores, awareness and relevancy had … Read More →
scotiabank : aero rewards
program branding + launch The Aero Rewards program, a loyalty program based around the ‘any seat, anywhere, anytime’ luxury, initially calibrated to upper-class frequent travelers. Shown: conceptual directions, in the form of awareness and billboard ads; below, brand guidelines. concept / direction / design / illustration
scotiabank : aero platinum visa
credit card design and program identity A Scotiabank International rewards program being launched in the Caribbean before going global, the Aero program had as its flagship and launch product a platinum credit card. The benefit for the user was first-time true ‘any seat, anywhere, anytime’ … Read More →