branding development + identity system + responsive website + collateral Breathing fresh life into a communications studio with a dynamic brand language and open call to ignite and incite collaboration. The site design is built to be responsive to device and touch, with multiple native … Read More →
Category Archives: online/interactive
fritz mueller photography
online + identity redesign While well known, the online environment had been relatively untapped by the Yukon photographer. Two divergent sites needed to be updated and coalesced, merging traffic and unifying the brand presence, while integratibng a more comprehensive and visible stock/purchase component. It was determined … Read More →
yukon tourism : online euro campaign
european online ad campaign Particularly tuned to the British and German markets, and primarily to adventure travelers and comfort explorers: big boxes, skyscrapers, leaderboards and vokuns were used, as well as social media. Shown: the primary and secondary base conceptual approaches in animation sequence. concept / direction … Read More →
rogers : youth fund
integrated launch campaign Creating a visual sub-brand language within the context of a rigorous brand guide. 2011. concept / direction / design
coors light : canadian online presence
Pitched in response to a closed invite RFP for a complete rethink of Coors Light Canadian online activities, including soft divergence from typical sexual hooks. While the base is a slick, cinematic 3D environment with a floating mountain range, sliding beer cans and bottles on … Read More →
otherball 5.0
marketing industry event microsite Held annually in Toronto as the alternative to the official direct-mail industry party, the purpose being to raise money and awareness for the Daily Bread Food Bank. The mandate, supplied with the ‘tattoo’ of heart-and-wings, was to provoke along the theme … Read More →
coors light : subzero
promotional microsite Special draught towers keep Sub-Zero beer frostier than normal taps. The ask: engage, entertain, then send them to the nearest tower. The answer: the CLSZ Science Lab, with a finger-lickin’ temperature reader, interchangeable heads, a dynamic nav, and the Sub-Zero-inator, which makes cubes … Read More →
coors light : mystery mansion
microsite Teaser-entry site for the annual CLMM party in the Canadian Rockies. direction / design
hp : adaptive enterprise
website : conceptual phase An ambitious online endeavour for Hewlett-Packard, following a successful globally interactive Whiteboard, who wanted to engage business solutions customization with the same personalization, responsiveness and data visualization and gathering. This concept took users ‘into’ the 2D space whilst they were feeding … Read More →
cabral pictures
branding + identity system, website A marketing and stage veteran moved to action, from documentaries to broadcast spots. A multi-faceted, ameobic identity system that radiates character regardless of the spotlight. The identity fluxes between light and dark, warm and cool. Below: site land page in ‘cool’ mode; part of the identity … Read More →