branding consultation + identity system + collateral Revelstoke, corporate revitalization specialists, desired an identity for their new company embodying the vision of ‘a cabin up in the mountains where we can lock ourselves in for 2-3 days straight and come up with a complete turn-around … Read More →
Category Archives: identities (systems + logos + wordmarks)
various clients : identities
identities for: an online arts zine, a consumer advocation group, and two network creators...
labopharm
branding + identity system A pharma company that specializes in control-release technologies of small molecule drugs, Labopharm needed a stronger branding presence on the global stage to augment and amplify their clinical emergence as a category leader, highlighting their full integration and entry into the … Read More →
scotiabank : caribbean merchants
retail merchant promotional program Created to promote card usage and reinvigorate impressions of Scotiabank International in the Caribbean, the program mandate was to revolve around the consumer experience on from a day-to-day, local perspective. Keying initially to restaurants and grocery stores, awareness and relevancy had … Read More →
oracle : partner program
print communications + brand refresh Left: A minimalist approach to an elite suite of network enhancements offered to Fortune 500s; using the old program ID. Right: the new identity serving as the cornerstone for an agressive restaging. concept / direction / design / typography
scotiabank : aero rewards
program branding + launch The Aero Rewards program, a loyalty program based around the ‘any seat, anywhere, anytime’ luxury, initially calibrated to upper-class frequent travelers. Shown: conceptual directions, in the form of awareness and billboard ads; below, brand guidelines. concept / direction / design / illustration
arius research
rebrand + online launch The Canadian biotech firm, in the vanguard of discovering and developing the next wave of antibody therapeutics, and on the heels of phase approvals of candidates from their antibody generation engine, needed a much stronger presence to activate, amplify and communicate … Read More →
kawartha life / kawartha seasons
magazine relaunch With a redesign underway to revitalize an aging regional publication named Cottage Country Connection, it became apparent the change needed to be more than cosmetic, and a new magazine was born, focusing on a wider regional representation for tourism as well as a … Read More →