branding development + identity system + responsive website + collateral Breathing fresh life into a communications studio with a dynamic brand language and open call to ignite and incite collaboration. The site design is built to be responsive to device and touch, with multiple native … Read More →
Category Archives: branding
fritz mueller photography
online + identity redesign While well known, the online environment had been relatively untapped by the Yukon photographer. Two divergent sites needed to be updated and coalesced, merging traffic and unifying the brand presence, while integratibng a more comprehensive and visible stock/purchase component. It was determined … Read More →
icebreaker
identity and print communications collateral …to create a visual experience inspired by a cohesion of the facets of its name, particularly national, cultural and metaphorical. Part of an ongoing series of individualized explorations concerning these and associated ideas. The ‘circle’ card is printed on vellum, two-sided with … Read More →
canadian opera company 08/09 season
08-09 season branding and design After developing an organic progression from the previous season’s branding platform, the essence of the season’s look and feel was hinged on human emotion, echoing not only the core of the productions, but the central appeal of the operatic experience … Read More →
yukon tourism : online euro campaign
european online ad campaign Particularly tuned to the British and German markets, and primarily to adventure travelers and comfort explorers: big boxes, skyscrapers, leaderboards and vokuns were used, as well as social media. Shown: the primary and secondary base conceptual approaches in animation sequence. concept / direction … Read More →
rogers : youth fund
integrated launch campaign Creating a visual sub-brand language within the context of a rigorous brand guide. 2011. concept / direction / design
markham jazz festival
Calendar and visual system for the 2002 Markham Jazz Festival, celebrating Canadian jazz artists
coors light : canadian online presence
Pitched in response to a closed invite RFP for a complete rethink of Coors Light Canadian online activities, including soft divergence from typical sexual hooks. While the base is a slick, cinematic 3D environment with a floating mountain range, sliding beer cans and bottles on … Read More →
sherlock holmes anthology
book jacket design The complete anthology of Sir Arthur Conan Doyle, featuring one of the greatest literary characters in history; this is a classic revisited. The respectful thought was to pursue an atypical conceptual vector and attempt to move the icon forward a century or two, without … Read More →
otherball 5.0
marketing industry event microsite Held annually in Toronto as the alternative to the official direct-mail industry party, the purpose being to raise money and awareness for the Daily Bread Food Bank. The mandate, supplied with the ‘tattoo’ of heart-and-wings, was to provoke along the theme … Read More →
cabral pictures
branding + identity system, website A marketing and stage veteran moved to action, from documentaries to broadcast spots. A multi-faceted, ameobic identity system that radiates character regardless of the spotlight. The identity fluxes between light and dark, warm and cool. Below: site land page in ‘cool’ mode; part of the identity … Read More →