global brand brochure Illustrating the rich heritage and unique quality measures that go into making the famous beer. Worldwide distribution to retailers and distributors. Circa 2001. direction / design / typography / illustration
Category Archives: advertising
merial : frontline
promotional campaign Already the flea-killer category leader, Merial wanted an engaging promotional campaign for it’s Frontline brand for a spring push campaign. Our solution was a compact, scalable, functionally-based kit, with separate incentive programs for clinics and their clients. The ‘dead flea of the old West’ … Read More →
scotiabank : caribbean merchants
retail merchant promotional program Created to promote card usage and reinvigorate impressions of Scotiabank International in the Caribbean, the program mandate was to revolve around the consumer experience on from a day-to-day, local perspective. Keying initially to restaurants and grocery stores, awareness and relevancy had … Read More →
yukon government : 5m campaign
awareness campaign The Yukon Health and Social Services ministry needed a way to remind smokers where it’s legal to smoke; a little local irreverence employed as a pneumonic achieved awareness across media… Shown applications here: bus, arena sideboards, restaurant trayliners. It’s a colourful culture, the Yukon. … Read More →
scotiabank : aero rewards
program branding + launch The Aero Rewards program, a loyalty program based around the ‘any seat, anywhere, anytime’ luxury, initially calibrated to upper-class frequent travelers. Shown: conceptual directions, in the form of awareness and billboard ads; below, brand guidelines. concept / direction / design / illustration
comdev
Yukon Tourism euro campaign; Coors Light Mystery Mansion microsite; TD CanadaTrust ticker ads; Comdev site...