public engagement campaign + brand refresh
The electrical energy corporation in the Yukon needed a multi-year campaign roadmap to engage disparate audiences, residents and businesses alike, across the Yukon and Northern BC, during the planning stages leading up to new construction projects to meet electrical energy demand projections in the next several years. In addition, the branding needed to be cognizant of a probable complete redesign of the brand in the coming years.
Strategic planning, then detailed communications platforms for each audience, along with a rejuvenated, cohesive visual platform (in which diluting the ‘pink’ was a large benefit to all Yukoners), were conceived and implemented as the core. 2010.
strategy / concept / direction / design / illustration / writing
yukon energy : engagement campaign
public engagement campaign + brand refresh
Strategic planning, then detailed communications platforms for each audience, along with a rejuvenated, cohesive visual platform (in which diluting the ‘pink’ was a large benefit to all Yukoners), were conceived and implemented as the core. 2010.
strategy / concept / direction / design / illustration / writing