european online ad campaign Particularly tuned to the British and German markets, and primarily to adventure travelers and comfort explorers: big boxes, skyscrapers, leaderboards and vokuns were used, as well as social media. Shown: the primary and secondary base conceptual approaches in animation sequence. concept / direction … Read More →
Category Archives: writing
yukon energy : engagement campaign
public engagement campaign + brand refresh The electrical energy corporation in the Yukon needed a multi-year campaign roadmap to engage disparate audiences, residents and businesses alike, across the Yukon and Northern BC, during the planning stages leading up to new construction projects to meet electrical energy demand … Read More →
kawartha life / kawartha seasons
magazine relaunch With a redesign underway to revitalize an aging regional publication named Cottage Country Connection, it became apparent the change needed to be more than cosmetic, and a new magazine was born, focusing on a wider regional representation for tourism as well as a … Read More →
sceptre investment counsel
annual report After several years of sub-par performance and a struggle to right the ship, Sceptre Investment Counsel at last had the performance values to exhibit the strength of their new teams and processes, and were indeed under full sail. The idea was simply to … Read More →
comdev
Yukon Tourism euro campaign; Coors Light Mystery Mansion microsite; TD CanadaTrust ticker ads; Comdev site...
yukon government : executive council
modular public staging For the Premier and the Executive Council Office: a modular system designed for on-location environmental staging, using as a core a series of interchangeable, retractable banners. Shown: the formal, broad-base series. 2009. concept / direction / design / illustration
merial : frontline
promotional campaign Already the flea-killer category leader, Merial wanted an engaging promotional campaign for it’s Frontline brand for a spring push campaign. Our solution was a compact, scalable, functionally-based kit, with separate incentive programs for clinics and their clients. The ‘dead flea of the old West’ … Read More →
cml healthcare
An annual report for CML Healthcare, a national network of medical imaging clinics and laboratory services centers
yukon government : 5m campaign
awareness campaign The Yukon Health and Social Services ministry needed a way to remind smokers where it’s legal to smoke; a little local irreverence employed as a pneumonic achieved awareness across media… Shown applications here: bus, arena sideboards, restaurant trayliners. It’s a colourful culture, the Yukon. … Read More →
lulu marketing
branding development + identity system + responsive website + collateral Breathing fresh life into a communications studio with a dynamic brand language and open call to ignite and incite collaboration. The site design is built to be responsive to device and touch, with multiple native … Read More →