A new vision for Railpower; a new image for Labopharm...
Category Archives: concept
aeroplan : aeronotes
brand development + launch Development and launch from the initial consumer platform for the general corporate audience, and the introduction of the aeroplan currency. 2005. concept / direction / design / typography / illustration
free pass wakeboard festival
festival branding A cottage country institution in Ontario. Look and feel established, then rolled out to everything from posters and stickers to shirts and some sweet boards. concept / direction / design / typography / illustration
ccm sports
visual identity refresh + packaging The venerable hockey brand, solid as ever with their product but suffering from a staid reputation, mandated a visual refresh with energy and contemporary relevance, while respecting heritage, with no change permitted to the identity itself. (The ’72 logo was finally … Read More →
kawartha life / kawartha seasons
magazine relaunch With a redesign underway to revitalize an aging regional publication named Cottage Country Connection, it became apparent the change needed to be more than cosmetic, and a new magazine was born, focusing on a wider regional representation for tourism as well as a … Read More →
hp : adaptive enterprise
website : conceptual phase An ambitious online endeavour for Hewlett-Packard, following a successful globally interactive Whiteboard, who wanted to engage business solutions customization with the same personalization, responsiveness and data visualization and gathering. This concept took users ‘into’ the 2D space whilst they were feeding … Read More →
revelstoke partners
branding consultation + identity system + collateral Revelstoke, corporate revitalization specialists, desired an identity for their new company embodying the vision of ‘a cabin up in the mountains where we can lock ourselves in for 2-3 days straight and come up with a complete turn-around … Read More →
sceptre investment counsel
annual report After several years of sub-par performance and a struggle to right the ship, Sceptre Investment Counsel at last had the performance values to exhibit the strength of their new teams and processes, and were indeed under full sail. The idea was simply to … Read More →
comdev
Yukon Tourism euro campaign; Coors Light Mystery Mansion microsite; TD CanadaTrust ticker ads; Comdev site...
yukon college : endowment wall
wall installation A permanent focus of appreciation for benefactors within Yukon College’s main campus in Whitehorse. The mandate was to respect the natural environment, the architectural motif that predominated. The project employed local craftsmen and locally reclaimed wood, glass and vinyl. 11 x 5 feet. 2009. strategy / concept / … Read More →
the moon : a portrait
our closest neighbour seen in a new light...