branding development + identity system + responsive website + collateral Breathing fresh life into a communications studio with a dynamic brand language and open call to ignite and incite collaboration. The site design is built to be responsive to device and touch, with multiple native … Read More →
Category Archives: advertising
icebreaker
identity and print communications collateral …to create a visual experience inspired by a cohesion of the facets of its name, particularly national, cultural and metaphorical. Part of an ongoing series of individualized explorations concerning these and associated ideas. The ‘circle’ card is printed on vellum, two-sided with … Read More →
canadian opera company 08/09 season
08-09 season branding and design After developing an organic progression from the previous season’s branding platform, the essence of the season’s look and feel was hinged on human emotion, echoing not only the core of the productions, but the central appeal of the operatic experience … Read More →
yukon tourism : online euro campaign
european online ad campaign Particularly tuned to the British and German markets, and primarily to adventure travelers and comfort explorers: big boxes, skyscrapers, leaderboards and vokuns were used, as well as social media. Shown: the primary and secondary base conceptual approaches in animation sequence. concept / direction … Read More →
rogers : youth fund
integrated launch campaign Creating a visual sub-brand language within the context of a rigorous brand guide. 2011. concept / direction / design
markham jazz festival
Calendar and visual system for the 2002 Markham Jazz Festival, celebrating Canadian jazz artists
otherball 5.0
marketing industry event microsite Held annually in Toronto as the alternative to the official direct-mail industry party, the purpose being to raise money and awareness for the Daily Bread Food Bank. The mandate, supplied with the ‘tattoo’ of heart-and-wings, was to provoke along the theme … Read More →
scotiabank : aero platinum visa
credit card design and program identity A Scotiabank International rewards program being launched in the Caribbean before going global, the Aero program had as its flagship and launch product a platinum credit card. The benefit for the user was first-time true ‘any seat, anywhere, anytime’ … Read More →
yukon energy : engagement campaign
public engagement campaign + brand refresh The electrical energy corporation in the Yukon needed a multi-year campaign roadmap to engage disparate audiences, residents and businesses alike, across the Yukon and Northern BC, during the planning stages leading up to new construction projects to meet electrical energy demand … Read More →
coors light : mystery mansion
microsite Teaser-entry site for the annual CLMM party in the Canadian Rockies. direction / design
free pass wakeboard festival
festival branding A cottage country institution in Ontario. Look and feel established, then rolled out to everything from posters and stickers to shirts and some sweet boards. concept / direction / design / typography / illustration
cabral pictures
branding + identity system, website A marketing and stage veteran moved to action, from documentaries to broadcast spots. A multi-faceted, ameobic identity system that radiates character regardless of the spotlight. The identity fluxes between light and dark, warm and cool. Below: site land page in ‘cool’ mode; part of the identity … Read More →