merial : frontline

Already the flea-killer category leader, Merial wanted an engaging promotional campaign for it’s Frontline brand for a spring push campaign. Our solution was a compact, scalable, functionally-based kit, with separate incentive programs for clinics and their clients.

The ‘dead flea of the old West’ became the emblem of the brand, extended to the design
of their 20′ x 30′ modular exhibit booth (sketches shown) as well as their winter campaign. 2002.