cabral

branding development + identity system

Branding a creative professional, one that
successfully pursues intertwining disciplines,
is a welcome challenge. Branding a colleague
and friend made it fun like high school chem class.

For a marketing executive also deeply into stage
and screen, a multifaceted,dynamic, atmospheric staging was created, using colour and texture to
reflect complex depth and lend a cinematic and energetic joie de vivre.

A dual identity system was employed, creating
a distinction between worlds while recognizing
mutual terrain and roots. Shown are the pair of
identities, covers, splashes and cards, used to establish online and print platforms.

strategy / concept / direction / design / typography / illustration / photography / writing